From Vision to Execution in Modern Field Service

As customer expectations rise and operational complexity grows, organisations are rethinking how service is delivered and moving beyond reactive support to intelligent, connected service experiences.

This customer event, delivered in partnership with Salesforce and hosted by BT Group at their Manchester offices, brings together a select group of service, operations and digital leaders to explore how the next generation of field service is being built today.

Join fluent:cx and Salesforce for an exclusive event exploring the future of customer service across the Travel, Transport, Logistics and Hospitality sectors. Discover how organisations are transforming service operations through AI, data and automation with practical demonstrations of Salesforce's latest innovations, including Agentforce and Data Cloud.

The contact centre is changing fast. Customer expectations are rising, workforce pressures are real, and AI has moved from a future idea to a live question for every service leader. The question now is not whether to use AI, but how to make it work for your teams and your customers.

The Contact Centre Leaders Forum 2026 is an invitation-only afternoon designed for exactly that conversation. Hosted by fluent:cx and Salesforce at The Grand Hotel Birmingham, the event brings together contact centre directors, heads of customer service, and customer experience leaders for practical discussion rather than sales presentations.